Hyundai Motor America Privacy Policy

Sometimes we use your data individually, while sometimes we may combine it with other information to generate comprehensive group statistics for research and analytics. Collecting personal information helps us improve our products, services and how we operate our business. Here are the primary ways we use it.

Providing you with services related to running our business

We may obtain information about you to provide, maintain or improve our services. This may include authenticating you as a user of our systems to perform technical operations (such as updating software), communicating with you about our services, vehicles or other products, responding to your requests, administering events that you participate in, fulfilling your orders, processing your payments, providing technical support, or any other customer service or support purposes.

Read our full policy on how we use data to run our business⁠

Safety, recall and warranty

We gather personal information for safety, recall and warranty purposes, such as to send recall notices, process recall and warranty claims, and for other purposes related to vehicle safety.

Read our full policy on how we use data for safety⁠

Analyzing and improving our services and offerings

We collect information to better understand how you access and use our vehicles, services and other products. How we apply this information includes research into evaluating and improving our services and business operations, developing new features, products or services, or improving your user experience with our services.

Read our full policy on how we use data to understand you better⁠

Personalizing content and experiences

To tailor content to your needs, we collect data such as your location and other content. This is used to personalize information, instructions and experiences, as well as to reach you with more relevant ads and to measure the success of our advertising campaigns.

Read our full policy on how we use data for personalized content⁠

Marketing and promotional purposes

We may collect user data to send you things that may be of interest to you, such as newsletters, offers, products, promotions, contests or any other information or services.

Read our full policy on how we use data for marketing⁠

Supporting our general business operations 

Sometimes data collection is necessary for the administration of our general business, accounting, record keeping and legal functions. Examples of this include analyzing our business or operational risks and results, collecting outstanding amounts owed, or maintaining business records.

Read our full policy on how we use data for our operations⁠

Securing and protecting our rights

Data collection may be necessary to protect our business operations. Examples include securing our network, information technology, assets or services; investigating, preventing or taking action against violations of our Terms; or detecting and preventing unauthorized access, fraudulent activities or any other misconduct that may threaten the rights or safety of any person or third party.

Read our full policy on how we use data to protect our rights⁠

Complying with legal requests and obligations

We may use any data we collect to comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.

Read our full policy on how we use data for legal requests⁠

We share your data with two types of affiliate partners outside of the Hyundai organization: authorized Hyundai dealers and select third parties such as vendors and suppliers, who use such data to perform services on our behalf. We may share information like driving data and geolocation data, which they may use to better serve you, provide relevant offers, or respond to your requests. Otherwise, your information remains private unless we have your consent to share it.

The more you know about your information and your choices, the better. You have the right to access the information we have on you, opt out of marketing communications, and more. To find out more about your rights regarding your information and privacy, please check out the complete Hyundai Privacy Policy for further details.

View Hyundai Privacy Policy

Cookies, beacons and other tracking mechanisms automatically collect information as you browse sites and services. We use them and our third-party partners use them to help with everything from verifyng credentials and preventing fraud to tracking errors and improving our site. You can turn them off, but this may mean that we won’t be able to recognize you for in-app messaging or for resolving issues as efficiently.

Residents of California have additional rights regarding personal information. You can check out what’s provided for you under California privacy laws, including the California Consumer Privacy Act (“CCPA”).

We reserve the right to change our policy at any time, and will post any changes on our policy pages. Feel free to check back with us. If you have any concerns about your privacy at Hyundai, please visit our Contact Us page.⁠